Strong Send and Smaily, Mailchimp, Brevo, MailerLite: a comparison
Newsletters and mail on our own servers: an email editor, double opt-in, one-click unsubscribe, mailboxes included. We do not have segments or automation chains yet — they are planned — and we have no free plan either.
The trial has 500 contacts and test emails; campaigns come with a paid plan after domain verification.
The table scrolls sideways →
| Feature | Strong Send | Smaily | Mailchimp | Brevo | MailerLite |
|---|---|---|---|---|---|
| Visual email editor | Template Studio, versions, pre-publish checks | Yes | Yes | Yes | Not confirmed |
| CSV import, double opt-in, one-click unsubscribe | Yes | Yes | Yes | Yes | Not confirmed |
| Segments | Lists for now; segments planned | Yes | Yes | Yes | Not confirmed |
| Automation chains (welcome etc.) | Planned | not on the free plan | Yes | Yes | Not confirmed |
| A/B tests | No | Not confirmed | Yes | Yes | Not confirmed |
| Transactional API / SMTP | API v1 and delivery webhooks | Yes | via Mandrill | Yes | Not confirmed |
| Free plan | No: the trial sends test emails only | up to 2,000 contacts | 250 contacts | 300 emails a day | 250 subscribers |
| Mailboxes and webmail included | €3 / mailbox / month | No | No | No | Not confirmed |
| Estonian and Russian interface | ET / RU / EN | ET, FI, LV, EN; Russian per directories | Not confirmed | Not confirmed | Not confirmed |
| Data in the EU | Strong servers | Not confirmed | USA (per secondary sources) | EU, but with US subprocessors | Not confirmed |
| Deliverability confirmed by external measurements | domain reputation and checks exist, no external measurements | Not confirmed | Not confirmed | Not confirmed | Not confirmed |
| Price | €19 / month up to 10,000 contacts; mailboxes €3 | depends on the number of contacts | grows with the number of contacts | depends on the number of emails | paid plans in US dollars |
“Planned” means the task exists but has no date. “Not confirmed” means we found no public information; it does not mean the feature is missing. Checked: 2026-10-27
Choose Strong if
- you want newsletters and business mail from one supplier, on EU servers
- you value an Estonian and Russian interface and support, and one sign-in with the other Strong products
Better look at the alternatives if
- you need segments, automation chains and A/B tests today — Mailchimp, Brevo and (partly) Smaily have them
- you need a free start: Smaily gives up to 2,000 active contacts free, we have no free plan
Not one feature, but the whole set.
One Strong ID account
One sign-in and one organisation for every Strong product: people and roles are not set up again in each program.
ID card
Sign in with an ID card (Web eID) through Strong ID; in Steps, sign the acknowledgement with an ID card.
Data in the EU
The Strong cloud runs on EU servers; you can install the software on your own server and the licence works offline.
Estonian, Russian, English
Interface and support in three languages, not only English.
Prices in euros
Prices in euros, not converted from dollars; VAT is not included.
Try it yourself.
This comparison uses suppliers’ public information as of 2026-10-27 and may become outdated: check their sites. Nextcloud, Google Drive, Dropbox, Mailchimp, Brevo, MailerLite, Smaily, Wemply, Planday, Flexkeeping, Mews, Wix, Voog and other names are trademarks of their owners; Strong is not affiliated with or endorsed by them. If you spot an inaccuracy, write to tere@strong.ee and we will fix it.